Navigate complex ecosystems

Convert competitor and supplier insight into strategic advantage

Highest

WA Navigator

The Navigator measures competitors according to their current Capability and the Strategic Direction of their business. The insight can be used by Security Leaders to evaluate partners, by competitors to develop strategic planning, and by investors to inform their investment strategy.

Our methodology includes an evaluation of the solution and nine strategic categories, using Key Performance Indicators to position competitors against two criteria.

Capability ranks a competitor’s current product or service offer according to coverage, the relative market maturity, and the support go-to-market strategy. An organisation with a strong capability score is expected to maintain its market position in the short term.

Strategic Direction is a relative measure of a competitor’s organisational trajectory, product roadmap and investment priorities. A strong Strategic Direction indicates an organisation is expected to improve their market performance.

The Navigator Process

The Navigator analysis runs concurrently with the relevant WA research program and involves competitor, channel and CISO interviews as part of the evaluation process.

Methodology

The vendor’s position in the Navigator is calculated through assessing several criteria. Inputs into the analysis includes collection and evaluation of open-source information (company information, industry events, news, blogs, social media platforms etc), sentiment analysis, discussions with the ecosystem (channel partners and customers) and vendor interviews.

Capability Positioning is an assessment of current product/services and an analysis of relative competitive strengths and go-to-market performance

Vision Implementation
Customer Operations
Technical Solution
Ecosystem Performance
Financial & Governance
People & Skills
Innovation
Infrastructure
Reputation & Brand

Strategic Direction is an evaluation of an organisation's medium and long-term plans measured against 9 criteria

Vision
Operational Strategy
Product & Service Roadmap
Partner & Alliance Strategy
Strategic Planning
People & Skills Strategy
Research & Development Strategy
Infrastructure Investment
Brand Plan

Licensing

Vendors have the right to license the Navigator through the purchase of the related Industry Analysis.

Licensing includes:

Company Microsite including the Navigator and accompanying commentary.
Rights to distribute the Navigator through social media channels and to display the Navigator on the company website.
Industry Leader, Product Innovator or Capability Champion badge for use on websites and in marketing campaigns.